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Tuesday, April 16, 2024

IWD: Google promotes ‘women supporting women’ with doodle

Global Tech Company, Google, has celebrated International Women’s Day with a doodle showing how women are supporting women across all life endeavours.

The International Women’s Day seeks to celebrate the contributions of women to society across all sectors across cultural, political and socio-economic divides while highlighting gender equality, equal pay, discrimination against women, and hoping for a diverse, equitable, and inclusive world.

Every year on March 8th, International Women’s Day is celebrated around the world, while Women’s History Month is observed throughout March. The theme of this year is “DigitALL: Innovation and technology for gender equality.”

The theme seeks to highlight the role of innovative technology in promoting gender equality and meeting the health and developmental needs of women and girls, the World Health Organisation stated.

In commemorating the 2023 theme, Google celebrated International Women’s Day today by sharing an animation of various ways women support women.

Google on its social media platform wrote a celebratory message to women with a picture of the doodle attached.

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It wrote, “Celebrating women who grow and build together, and support each other; today, tomorrow, and every day #GoogleDoodle #IWD2023.”

The doodle features animations within each GOOGLE letter, describing many areas women support each other to progress and improve each other’s quality of life.

It shows a woman delivering a speech as women of all ages look up to her, there are mothers taking care of their babies, women marching to change the world, and a woman doctor.

Additionally, if you click on the Doodle, purple confetti falls on the screen, and women raise purple flags while wearing wristbands in the same shade. This depicts the suffragettes’ colour scheme.

In 1908, Suffragettes came up with their own branding fashion colours as a way to advocate votes for women. Some of their colours were Purple, White and Green.

Purple was for loyalty and dignity, white for purity, and green for hope. Members were encouraged to wear the colours “as a duty and also as a privilege.”

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