Renowned for her dynamic leadership and commitment to excellence, Dr. Omolaraeni Olaosebikan, the Chief Executive Office of McEnies Global Communications (MGC), tells her pioneering success story in the field of integrated marketing (IM), propelling the sector to new heights
Inspiring optimism for 2024
Taking a moment to reflect on the challenges of the immediate previous year 2023, Dr. Omolaraeni Olaosebika, emphasizes the need for a positive mindset in facing future endeavours. She said the daunting trials of last year actually prepared her for better commitment towards elevating Nigeria’s integrated marketing communications (IMC), for this new year.
The Ekiti-born entrepreneur also pledges to work tirelessly to position IMC as the global go-t0 as a commitment to meeting diverse needs and as a way to ensure long-lasting satisfaction that is central to a nation’s vision for the future.
Attracting foreign investments
In a bold appeal to the government, the entrepreneur in her reiterated the pressing issue of insecurity, and emphasize the crucial connection between a secure environment, economic growth and foreign investments.
She then calls for proactive measures to create a conducive atmosphere that will attract foreign direct investments, to prevent economic paralyses and job losses.
By showcasing Nigeria’s cultural heritage, natural resources, and technological advancements, the nation can attract tourists, investors and trading partners
Driving national development
Acknowledging the challenges Nigeria and Nigerians faces in the outgone year, Olaosebikan speaks of the need to redouble efforts, maintain global focus and purposefulness to achieve set goals in order to remain proactively driving objectives, vision, mission and policy thrust.
Showcasing Nigeria’s unique attributes globally
Highlighting the potential of IMC to Nigeria, she urges the federal government to adopt robust branding strategies.
She notes: “By showcasing Nigeria’s cultural heritage, natural resources, and technological advancements, the nation can attract tourists, investors and trading partners,” expressing her believe that positive nation branding can lead to increased foreign direct investment, tourism revenue and international trade opportunities.
Prioritizing national security
She expresses hope that the federal government will prioritize national security by engaging professionals in IMC to change the narrative in 2024, and argues: “This will not only save costs but also pave the way for a more people-oriented governance in the year and beyond.
