The British High Commission has officially begun its ‘JollofandTea’ campaign in Lagos with the installation of a replica of the London phone booth at the Murtala Muhammed Airport Terminal Two (MMA2).
The commission’s Head of Communications, Ms. Aseosa Uwagboe, told the News Agency of Nigeria (NAN) that the campaign was to support cultural and creative ties between the United Kingdom and Nigeria.
She said the campaign included a physical activation of iconic British phone booths designed to showcase United Kingdom and Nigeria links across a variety of areas such as art, fashion, sports, education and transport.
According to her, the rest of the phone booths will be launched in other popular locations in Lagos and Abuja.
Uwagboe said: “We are so excited to be here today to launch the first phone booth for Jollof and Tea.
“This is our new campaign to support the link between the UK and Nigeria, from our education to obviously transport.
“We are so excited to be working with the airport to have this done today. We really encourage everyone to find our booths located around Lagos and Abuja.”
She also explained the reasons behind drawings on the booth.
“We really want people to enjoy and have a feel of the booth when you come across one, and if you have a look, you will see some of the iconic transport mediums in Lagos or Nigeria.
“Specifically, we have the Third Mainland Bridge, the underground as well, just to show the different connections between our countries.
“We encourage people to find the booths around Lagos and Abuja. Tag ‘JollofandTea’ when you share on your social media handles and follow UK in Nigeria,” she said.
NAN reports that the Jollof and Tea campaign was launched on Nov. 4 by British Deputy High Commissioner Jonny Baxter.
Baxter had said that the campaign was designed to showcase the partnership between United Kingdom and Nigeria, particularly in the creative and cultural sectors.
According to him, it will help to raise awareness about the existing connections between the United Kingdom and Nigeria and take farther ongoing efforts by both countries to strengthen people-to-people links.
On the partnership, the Acting Chief Operating Officer/Head of Aeronautics at Bi-Courtney Aviation Services, Mr Remi Jibodu, said that it would promote cuture of both countries.
“It is an opportunity for people in terms of history, for people to be able to know the kind of relationship that both countries have.
“Secondly, it is a very strategic positioning for Bi-Courtney, being the foremost airport in Nigeria, where we have a mix of passengers. For us, it is one of those things that we like to have in terms of collaboration.
“We have a cross mix of people who come here, that is why we refer to MMA2 as more than a terminal.
“It is not just about the flight. It is also about all those other entertainments, all those things that are exciting, which we have around the airport, so that whenever people come here, we keep engaging them and giving them a fantastic experience,” he said.
Excited at the choice of the terminal by the commission, Bi-Courtney’s Head of Corporate Communications, Mrs Ajoke Yinka-Olawuyi, said that the booth would showcase culture of both countries. (NAN)
