Through innovative processes, Ifedolapo Runsewe’s firm converts used tyres into unimaginable and eco-friendly products. This sustainable approach not only reduces waste but also supports green initiatives and promotes environmental conservation. SONIA OKERE writes
Nigeria is grappling with a significant waste management crisis, with an estimated 15 million car tyres discarded each year, according to recent reports. As the population and number of vehicles continue to rise, the environmental impact of these used tyres has reached alarming levels. Many of these tyres end up abandoned in landfills, scattered along roadsides, or even set ablaze, releasing toxic fumes that contaminate the air and pose serious health risks.
To confront this pressing issue, Ifedolapo Runsewe, founder of FREEE Recycle Limited, is stepping up with a bold vision. She is transforming Nigeria’s tyre waste into a sustainable solution — one that not only addresses pollution but also generates lasting benefits for communities and the environment.
Who is Ifedolapo Runsewe?
She is a seasoned businesswoman with a robust background in banking and telecommunications. She earned her bachelor’s degree in Economics from Madonna University and a Master of Public and International Affairs from the University of Lagos.
With experience both in Nigeria and abroad, she brings a strategic and analytical approach to her work. As the founder of FREEE Recycle Limited, Ifedolapo blends her business expertise with a deep passion for sustainability, driving innovative solutions that turn waste into valuable resources for both communities and the environment.
While many viewed abandoned car tyres as an insurmountable problem, Ifedolapo saw an opportunity for change
How it started
In an interview with the BBC, Ifedolapo shared her growing concern about the heaps of old tyres littering her neighborhood. During a trip from Lagos to Sagamu, she witnessed the disturbing sight of refuse burning at Olusosun. When she returned three days later, the flames were still flickering, and the pungent smell indicated that waste tyres were part of the inferno. This experience ignited her resolve to find a solution. She dedicated several months to researching online and discovered a Chinese company that successfully recycles waste tyres into rubber products. Inspired by their model, she consulted with experts to visualize her idea and develop a comprehensive business plan tailored for Nigeria.
While many viewed abandoned car tyres as an insurmountable problem, Ifedolapo saw an opportunity for change. With determination and a vision for a greener future, she launched FREEE Recycle Limited, formerly known as Freetown Waste Management Recycle Limited. After its incorporation in 2018, the team spent two years conducting research, developing prototypes, and securing materials and funding. In 2020, they officially began operations, dedicating themselves to transforming discarded tyres into eco-friendly, reusable rubber products like paving bricks, floor tiles, slippers, mats and many others. Mrs Ifedolapo said her company aims to recycle 5 million old tyres annually.
Her firm transforms discarded tyres into eco-friendly, reusable rubber products such as paving bricks, floor tiles, slippers, mats and more
Beyond its environmental impact, FREEE Recycle Limited also plays a vital role in job creation in Nigeria. The company offers full-time employment for a dedicated team of skilled recyclers and administrative staff, while also working with a network of supply agents who source discarded tyres from various locations.
Awards and recognitions
Ifedolapo Runsewe has received widespread recognition for her groundbreaking work in sustainability and waste management. Her accolades include being named to the Forbes Africa 30 Under 30 list, winning Africa’s Most Influential Woman in Business and Government Award, and receiving the Social Impact Award from the Future Africa Awards. Additionally, she has been celebrated as an Eco Champion by the Nigerian Women in Business Awards and recognized as an advocate for the UN Sustainable Development Goals (SDGs).
These honours reflect her commitment to environmental conservation, sustainable business practices, and social impact, positioning her as a leading voice in Nigeria’s push for a greener future.
