Have you met Mayowa Nicholas, the 26-year-old Nigerian model who’s taking the fashion world by storm? From gracing the runways of top fashion houses to starring in global campaigns, Mayowa’s rise has been nothing short of phenomenal. With her striking looks and undeniable talent, she’s redefining what it means to be a force in the modeling industry. SONIA OKERE writes
How it all started
Born on May 22, 1998, in Lagos, Nigeria, Mayowa never considered modeling until someone approached her to participate in a modeling contest. When she shared this news with friends, they told her she didn’t look like a model and wouldn’t succeed. Instead of letting those naysayers discourage her, Mayowa dedicated a year to studying modeling icons like Naomi Campbell and Tyra Banks. Then in 2014, she auditioned for Elite Model Look contest and won.
At just 16 years old then, Mayowa experienced her first big break in the Elite Model Look competition. This victory opened doors for her to walk the runways of renowned brands like Balenciaga, Hermès, Kenzo, and Balmain.
Her friends told her she didn’t look like a model and wouldn’t succeed
Fast forward to April 2017, she made history by becoming the first Nigerian model to be the face of Calvin Klein underwear, fronting a significant campaign for the iconic brand. She was also the first Nigerian fashion model to star in a Dolce & Gabbana and Saint Laurent campaigns.
To add to that, in 2018, she made her official debut at the Victoria’s Secret Fashion Show, and became one of the few African models to walk in this prestigious event. That moment didn’t just shine a spotlight on her talent, it marked the beginning of her journey as a recognized figure on the global fashion stage. Since then, she has appeared in campaigns for global brands like Fendi, Prada, Kenzo, Hermes and many others.
within three years, she made history by becoming the first Nigerian model to be the face of Calvin Klein underwear, fronting a significant campaign for iconic brands
Challenges and breakthroughs
While Mayowa’s journey to international stardom has been filled with glamorous moments, it hasn’t been without its share of challenges. The global fashion industry is fiercely competitive, especially for models from Africa, where representation has often been lacking. Although winning the Elite Model Look Nigeria competition opened many doors for her, it also brought new hurdles.
In an article online, Mayowa shared that she faced cultural barriers and industry biases, along with the constant pressure to adapt in a fast-paced environment. Yet, it was her unwavering determination and confidence that set her apart and brought opportunities to work with some of the biggest names in fashion.
Today, that young girl with brown skin from Magodo, Lagos, is signed with some of the top modeling agencies worldwide, including Elite Model Management, The Society Management, Select Model Management, and Beth Model Management Africa.
Impact beyond the catwalk
Beyond her impressive modeling career, Mayowa is passionate about using her platform to advocate for diversity and inclusion in the fashion industry. As a Nigerian woman navigating a predominantly Western landscape, she has faced unique challenges related to representation. She isn’t just a voice; she actively speaks out about the importance of featuring more African models in global campaigns and on runways. She pushes for a kind of inclusivity that celebrates all forms of beauty.
she actively pushes for a kind of inclusivity that celebrates all forms of beauty
In an interview with online platform Models, Mayowa shared that her family is wholeheartedly behind her modeling journey, and they often express their happiness whenever they see her featured on TV or in magazines. Their unwavering support has been a significant source of motivation, she said. When asked about her fondest memories as a model, she mentioned traveling to Oxford, London, for the Miu Miu campaign and participating in the Fendi show in Rome.
Today, this beautiful lady has been ranked among the Top 50 Models globally. With her relentless hustle, Mayowa Nicholas continues to break barriers and set new standards in fashion.
